Month: December 2022

Enterprise Sues Yelp Reviewer – And Wins Revised Evaluation!

Did you listen to about the contractor who sued the lady who still left him a undesirable Yelp assessment?

Yikes! It’s obtaining messy out there with defamation claims coming up from cost-free speech rights. And the courts are starting up to weigh in. Much more on that below.

But very first, what does all this mean for small and local firms who are influenced by on the internet evaluations?

How (and must) a neighborhood small organization offer with adverse or unfair critiques?

Must you just overlook all online critiques and enable individuals speak? Does it ever make feeling to reply to a negative review on-line?

Did you know there are moral and legitimate methods to increase your quantity of great critiques and even switch negative circumstances into good evaluations? We depth all the alternatives listed here…

Regional Modest Business Implications For Assessment Web sites

Neighborhood evaluation sites like Yelp can be a boon, a bane or just part of the history of carrying out company in today’s on the internet planet.

Pages of glowing testimonials can drive new customers excitedly in the door, but as the contractor who sued is aware, way too many undesirable evaluations, or even a single harsh accusatory one particular, can do critical damage.

Best Buy reviews To Offer with Bad Testimonials On the web

Suing a reviewer is naturally an severe reaction. Right here are some other choices for dealing with on-line evaluations:

Never Answer At All – Several business decide on to just permit all their online evaluations stand. This is not a horrible method due to the fact even responding to bad testimonials can be challenging enterprise. Even in the times just before the net – men and women discuss, what are you gonna do? But even if you determine not to react, at the very least do the adhering to…

At Least Go through Your Critiques – It’s straightforward to remember what you happen to be performing well and dismiss bad reviewers as a few of “Adverse Nelsons”. But way too several unfavorable on the internet reviews can hurt your revenue so it truly is better to hear the poor news. It may possibly switch out there are indeed problems of which you’ve been unaware. When resolved, the undesirable reviews will fade into the past and be changed with optimistic evaluations. And if the reviewers observe the good adjustments (we have witnessed this a good deal), prior and future buyers can be assured the issues of the earlier have been corrected.

Answering Your Critics – If you do determine to reply to a damaging overview on the review site, it really is important not to blame or insult the customer. Never occur throughout as defensive or sarcastic and don’t get dragged into hashing out online the details of their encounter. Reviews are mainly read by consumers and prospective clients so they’re much more likely to side with your disgruntled guest if it feels like an argument is having area.

How To Deal with Negative Reviews Diplomatically – In no way get into an argument or use sarcasm. Point out that you are genuinely sorry the customer had a bad encounter, condition that you get their considerations seriously, emphasize your determination to high quality and let everybody know that you or your workers are accessible and trained to address issues proper away simply because your goal is to be positive every person leaves a pleased consumer. This will make it simpler for viewers to empathize with a caring company owner and provide soften the effect of the unfavorable assessment.

Of course this only operates if there are only a few adverse evaluations. See our up coming step to find out how to develop up a financial institution of very good critiques to defend your regular from the occasional criticism.

Inquire For Evaluations Proactively (Much more Underneath) – It really is much better to develop up a base of good testimonials than to be caught off guard by too much bad critiques later. Also, the much less evaluations you have in basic, the far more the poor kinds will adhere out. So stack the deck with very good types by encouraging the silent, happy clients to talk up.

Switch Blunders Into A Customer’s Feel-Great Story – Problems are likely to happen, but when you’ve got designed an atmosphere in which your personnel knows that an unsatisfied buyer encounter is unacceptable, correcting blunders can be a major prospect.

A bad scenario that will get right generates a best tiny mini-drama. As lengthy as the tale has a pleased ending, their journey from preliminary large hopes, to problem, to pleased resolution creates the best anecdote for your clients to share on the web and with their close friends.

As long as there is a hero you provide in the form of an attentive employees member who does what it will take to resolve the circumstance, someone’s first displeasure can be turned into a lovable tale to share. Folks adore these kinds of vignettes with a happy ending.

How to Question For Critiques

Electronic mail Comply with Up

The best way to get a review is to right inquire for them. How? Receiving a customer’s e-mail handle is typically the chosen way to talk because after you have a customer’s email tackle you can keep in touch with them. There are numerous reputable factors to ask for an email tackle (to validate appointments, to ship potential product sales and coupon codes, in buy to accessibility your literature on your website, and many others).

As soon as you have their e mail it really is quite simple and effective to produce a sequence of automated email messages to go out. A support like AWeber is only $19 a thirty day period for your very first five hundred subscribers and provides easy action-by-step direction that teaches novice email marketers to set up an automated series. This is the very best way to be positive e-mail go out without having necessitating a staff member to handle every customer correspondence.

Broadcast email messages like income, events, bulletins, newsletters, and weblog posts can be very easily sent to your record when you have this sort of program in area. These are excellent tools to build associations and even achieve a couple of additional product sales.

In Store Signage

When collecting their e mail is not feasible, like at a cafe for instance, contemplate area signage asking for evaluations. With the prevalence of smart phones and pill computer systems it really is by no means hurts to spot reminders in locations where men and women are waiting around and likely to pull out their gadget. On a table tent or on the examine at a restaurant, and so forth.

FYI – We have usually noticed symptoms inquiring for evaluations in dentist and doctors’ workplaces. And we’re speaking about high-conclude companies. If the exercise sounds tacky, relaxation certain it really is currently being carried out tastefully in greater establishments from Back Bay Boston to Manhattan Seashore, CA.

No matter of how you connect with your customers, be positive to stimulate them to notify you right away of any troubles not to their fulfillment. An essential component of this is to practice your employees to be sure they know how essential it is that all visitors/patients and so on. are content. Again, the way to know is to ask. When a patron looks content asking for a review might be suitable, or depend on the signage or followup email depending on your support design.

Show Up In Far more Than Just Evaluation Sites

It truly is greatest if when individuals look for your company by name that you look in several regional listing internet sites and not just in the evaluation websites. This will make certain that anybody hunting for factors like your place, specials or working hrs can locate you effortlessly without routinely becoming drawn into reading critiques.

It might be tempting to permit the evaluation sites do the nearby listing operate for you, but it’s not a risk-free strategy for searchers to only uncover you there.

A far better technique is to get your title, handle, web site and telephone number to seem in numerous nearby listing websites such as feasible this kind of as YellowPages, WhitePages, CitySearch, Foursquare, Google Maps and much more. This way you can have control and supply several more places for men and women to discover you exterior of review sites.

Instead than update your data web site-by-website you can use a support that places you on all the sties and databases the provide the neighborhood search benefits for less than $150 a calendar year (see underneath). Becoming shown with a lot more internet sites gives you several far more placement possibilities to get found the regional search outcomes and maps listings.

These providers also listing you in GPS providers like Garmin and TeleNav and in Apple iphone, Android and Blackberry 411 directory guidance databases.

Case in point – How large of an prospect is neighborhood lookup? Just lately we ended up seeking for “tacos” in Torrance, CA in the Google Maps application of our Android telephone – and there we no listings inside about ten miles! Yet there have been dozens of taco spots inside of two miles of our spot. The very first 1 that gets detailed will be the only enterprise to demonstrate up on the map.

If there are opportunities to list Tacos close to L.A., you can be certain there are several other options out there.

Other Amusing Approaches To Offer with Negative On the web Testimonials

There’s a good write-up on these subjects and far more in World wide web Professional News. We like this anecdote from their post,

“Some organizations, rather than suing or spending for excellent testimonials, are just possessing entertaining with the poor ones. I prefer this strategy. San Diego’s Craft & Commerce is recording their bad Yelp critiques, and playing them for consumers although they are in the toilet. Critically. Wonderful idea.”

We agree it really is an awesome method. It reminds us of yet another organization owner who set prices from his bad Yelp evaluations on his employees T-shirts that we wrote about very last calendar year (photograph at top). This demonstrates you can get the heat and demonstrates your individuality.

On the internet Enterprise Evaluation Notes and News

Media Stories Are Not Actuality

It truly is critical to remember that the media specializes in, “Male Bites Canine” tales, not dog bites guy. In other terms, the stories that get noted are out there because they are exciting to study. And they’re fascinating to read through since they are strange.

It is uncommon that bad critiques lead to catastrophic implications and courtroom instances. We hope to offer foods for thought but we hope you do not need to have to come to feel the need to put together for fight.

Yelp Has To Offer With Google Seo As well!

Welcome to our entire world, Yelp. Yelp is accusing Google of unfairly placing Google’s testimonials just before Yelp’s critiques in the search results.

Is Google unfairly gaming their “natural and organic” search outcomes, or properly watching out for their very own ideal passions? Why can’t Google use their very own popular platform they invested in and developed? What if Google testimonials are as legitimate as Yelp’s? What is truthful to the searcher? The mechanics of Google’s algorithm is leading secret so we don’t know if the final results are in truth “gamed” or genuinely served up organically primarily based on the algo!

But what this does display is that even big companies like Yelp have to contend with Google placement issues.

Yelp Sued for “Very best Of” Use

And online testimonials are creating turmoil in the offline planet – Yelp is becoming sued by Village Voice Media Holdings, publishers of the Voice and alternative weeklies in other metropolitan areas, which promises they own the “Greatest Of [A Metropolis]” principle and consequently Yelp is infringing on their trademark when Yelp employs the phrase on the Yelp site. It appears Yelp is getting viewers from these published and these weeklies are also making use of the courts to combat back.

Contractor Sues Yelp Reviewer

The principles of this tale are, a former consumer accused a contractor not just of undertaking a poor task, but of thieving jewelery from her home. The contractor felt the adverse evaluation was costing them enterprise and a judge created the reviewer alter her overview. You can read through all the details here in the Washington Post.

Conclusion – Just take Measures To Control Testimonials And Neighborhood Look for Results

On the internet testimonials are nearby listings are now a effectively-set up element of regional net marketing and advertising. There no reason to be at the mercy of evaluation websites and reviewers when you can get positive and proactive answers.

The initial is to place your self all above the lookup final results pages and in the map listings for your community. The second stage is it to make certain a big volume of great review by often asking your happy customers to submit evaluations.

The unbelievable attain of a social media platform amazed entrepreneurs from across the planet. All the massive and smaller business enterprises created their social media accounts and started constructing a advertising and marketing strategy for unique SM platforms. On the other hand, with so a great deal initial hullabaloo related to SMM, quite a few enterprises sooner or later failed to make their marketing campaign a results.

If you are 1 of these small business owners who failed to connect with the target audience and engage them on social media platforms, it is time for introspection. We offer you some attainable reasons why your SMM method failed and how you can fix it –

Focusing on ‘your’ targets and objectives – In contrast to regular promoting approaches, social media marketing is extra about what the buyers want. A majority of SMM marketers start the campaign by focusing on the targets of the organization owner. This is a short-sighted method as social media isn’t just about you. So, as an alternative of focusing on you and your organization targets, you will have to concentrate on what your target industry would like and what they would not like.

Not spending adequate time or money on SMM – Advertising on social media is cost-successful as compared to traditional advertising approaches. However, this doesn’t imply that you will not invest your time and income for achieving the desirable results. Alternatively of spending the majority of your marketing and advertising budget on standard strategies, enterprise owners must as an alternative put in all their dollars and time on social media as it is extra powerful, reachable and delivers visible final results. To get goodreturns on your investment, you should place in the majority of your marketing and advertising price range on SMM and monitor the efficiency.

Not operating with experts – Social media advertising isn’t a kid’s job. Numerous firms assume that just by setting up accounts on Facebook, Twitter and other social platforms and placing marketing and advertising messages on them is sufficient to connect and engage the audience. Having said that, this is far from truth. It requires a lot to reach accomplishment on social media. When you work with professionals, they conduct surveys, analyse the market and build appropriate techniques by assessing the long-term and quick-term implications.

Failing to fully grasp consumer behaviour – Like every single marketing strategy, realizing your customers and their behaviour is essential. An Seo or a net designer would not know how to construct a marketing campaign on the social media by understanding the behaviour of the users. This is the reason why you will need to employ a socialmedia promoting expert who can construct a brand and make it popular among the target audience.

Not engaging customers with your brand – User engagement is critical in promoting and it is comparatively quick on social media to engage the customers with your brand. But lots of people, usually taking it lightly, fail to engage the target audience with their brand. To repair this up, the marketers should really make certain that new, attractive and engaging content is posted on their social profiles on a common basis. Assessing the advertising method of your competitors can also support you in coming up withstrategies that can divert the targeted traffic from your competitors to your personal social media profiles.

Relying on incorrect efficiency metrics – Measuring the success of your promoting campaign on social media by tracking the quantity of likes, followers and fans is a wrong method. These gimmicks are only focused on rising the numbers and not essentially converting the customers. To accurately measure your efficiency and thesuccess of the campaign, you should take into account the elements that convert visitors, such as the quantity of shares, retweets and far more.

Not becoming smm reseller panel – You could have a incredibly sturdy marketing plan, and your initially step should have been a hit, but if you are not constant with your SMM efforts, you can not attain extended term final results. This is 1 of the biggest failures in social media, and to repair this, you ought to be committed to provideengaging and viral content all through the year.

Not paying heed to user comments and feedback – It is encouraging to see guests comment on your posts. On the other hand, if you fail to follow-up or thank them for their interest in your brand, a gap in between you and your guests is created. You need to always ensure that timely response is offered to the comments and feedback of the visitors. Two-way communication is the greatest advantage on the social networks and marketers should really use it efficiently.
So, the subsequent time you function on a advertising and marketing tactic for your brand, be mindful of the above discussed blunders and keep away from them at all expenses.

Marketing a organization on line by means of social media web-sites has come to be a big market, with a lot more and a lot more corporations moving into this enterprise in order to get the most from their corporation. By placing off buy spotify plays when they move into these media promoting, firms are performing themselves a severe disservice, and could be leaving the door wide open to their competitors. Having in early is crucial to guarantee that you can claim your brand names, and identify that brand with a item, prior to any one else does. Leave it too long, and your rivals could have already established themselves by means of on-line social media marketing, leaving you obtaining to continuously catch up.

If you have not began to move into on the internet media advertising and marketing yet, then you could have a lot of really hard operate ahead of you. Setting up your company name on a social network site such as Facebook is only the easiest element of creating an marketing campaign and even that can be long, tricky and time-consuming. Some corporations even place out their media operate to specialist social media advertising organizations, who operate out the finest networks for the brand name and then target these by means of signing up the organization and producing a profile.

Enterprises are frequently worried about participating in these media, for the reason that they worry that their reputation could endure. The answer to this is the majority of massive-name brands has been active in on the net social media marketing and advertising for many years and has established their name on these web pages. This has only served to improve their reputation and lots of of their buyers love being ‘friends’ with these firms via these media networks. If you do not get started pushing your enterprise forward like the huge-brand firms, you could uncover yourself fighting against a tide.

Many of these massive firms work their these media web pages applying help from social media advertising and marketing businesses. These firms take the discomfort out of joining numerous networking web sites and their challenging perform enables the branded firms to join a broad quantity of these media web pages devoid of possessing to commit too a great deal time and work logging on and creating their profiles from scratch. In truth, if you want to join the race for social media advertising and advertising, then you must surely make use of a networking enterprise with plenty of expertise in this field, as they can assistance you to get the most from your online business enterprise advertising devoid of getting to devote hours signing up to just about every social networking. Their experience takes the work out of your social media web pages campaign, leaving you much more time to run your business effectively.

See what on the internet social media marketing and advertising [http://www.BrandGoLive.com] business could do for you nowadays by going to the web-site [http://www.BrandGoLive.com]. The organization could enable you to claim your brand by putting you on a variety of these media pages. Brand Go Live assists you claim your brand on 300 well-liked social networks. The Social Media Marketing Authorities at “Brand Go Reside” will make on-line properties for you. These are HOT media properties that have reached the leading of the charts. Your social media properties will be inter-linked, you get backlinks from hundreds of networks with upto 9 Google PageRank, we transfer every little thing we make for you and you own it. Understand more by visiting the web page.

The free slot game titles are not very significantly different from taking part in numerous other on-line slots or playing in a land on line casino. The free slots are primarily based on likelihood. Ekings The player could earn or get rid of in the game, but every thing relies upon on the method of the player. Since slot88 can be performed on line freely, one need not down load the software program for this game. Mainly, majority of the totally free slot are centered to give exciting only wit out the need to have for spending income. The advantage of the free slot video games are that they can be performed at your residence and the basic point you require the net link for you to engage in. There exist several web sites which provide distinct varieties of slots also, in addition to the paid on-line slots.

The supplier of cost-free slots have a motif of absorbing far more people to such online games and generate an temptation to perform far more in the commencing freely and later on create a temptation to make income producing frame of mind amongst the gamers and little by little pull the path of the on-line slots which are played by way of payment. As an on-line slot participant, you have to be quite cautious not to get addicted quite significantly in direction of this kind of game titles and prohibit yourself and contented with a average acquire. By no means shed your management whilst actively playing the slot and betting more than you can afford will guide to large reduction for you. There is no harm in enjoying the cost-free slots for enjoyable sake. The totally free flash slot game titles give one particular far more pleasure and give a good entertainment knowledge. Slots are presented to the clients by the casinos as a trial to know whether the customers like the video games or not just before they make a decision to down load the game titles and offering the very first deposit.

The online online video slot have grow to be really well-liked nowadays which are akin to the slot which are regular or vintage seen in many land casinos. The only variation of online video slot is that it uses the movie visible and the five reels, when when compared to the olden slots in which it makes use of only 3 reels but successful at slot give the very same satisfaction. There are a lot of totally free video slots which are made available in the web site and right after allows you to open up the slot device and a single can engage in in full screen model or it is achievable for you to change the window to the measurement you need and do the actively playing. Of late, the producers of the video slots have produced a number of initiatives to put forth the video clip slot online games which are based on some concept. This sort of video clip cost-free slots game need to have the license of the movie company or call for the consent from a movie star because the slot may possibly be dependent on the celebrity or dependent on particular figures witnessed in a movie.

The Healthiest Year of Your Daily life Interview with Mike Adams, founder of the Customer Wellness Centre and on-line retailer, Far better Existence Merchandise. An creator and speaker, Mike’s mission is to spread the concept of all-natural nourishment and therapeutic.

Kevin: Let’s talk about phony foodstuff. I want to discuss a good deal about artificial and chemical sweeteners. I was working with a personal training client of mine who is really effectively known physician in the spot and he liked diet plan soda. He just couldn’t get in excess of it and couldn’t get above the reality. I gave him a book. I believe it was Sweet Poison. I believe it’s a Janet Starr Hull’s ebook and he wouldn’t even read through it.

Mike: Oh, male.

Kevin: What are some of the greatest normal sweeteners that people can use with self-assurance?

Mike: All right. Nicely, my variety one particular recommendation a normal sweetener that has fundamentally zero glycemic index is named, stevia. This is from the sweet leaf herb and grows in Paraguay and grows in the substantial Andes in South America and it is three hundred instances sweeter than sugar. It really is been used all in excess of the planet now for several, numerous years truly and it’s a great choice, but it does have a tiny little bit of a bitter aftertaste. Some people will not like that. The essential is to blend it in with other lower glycemic natural sweeteners, this sort of as, for illustration, brown rice syrup is in fact a pretty excellent sweetener to use on the all-natural side.

Kevin: Alright.

Mike: There is nothing wrong with that. Yet early wage access to consider is molasses. Why molasses? Because if you feel about it, when they’re refining cane sugar out of the discipline, they get it into these large processing plants and they squeeze out all the minerals and the nutritional vitamins and they set that in kind of a waste pile. Then the white nutrient depleted sugar comes out the other facet and that’s what they ship off to the food factories to use for human use. The waste pile, which is molasses. Every thing they took out of the sugar cane that’s intended to be there, the vitamins, the minerals, the phytonutrients, that is in molasses and that is why it’s dark. That is what you ought to be taking in. When you eat molasses, you are in fact consuming concentrated vitamins and minerals from cane sugar with out all the energy.

Kevin: Wow.

Mike: Yeah. Again, some individuals say properly, I will not like the taste of molasses. Properly, get used to it. I am tired of individuals whining to me all the time about I do not like the style of this or that. Properly, you know what? Your preferences adjustments. If you just stop taking in sugar for thirty days and stop consuming salt and MSG and fried foodstuff for thirty days, your tongue will adjust.

Kevin: Yeah.

Mike: You will be capable to experience the subtleties of nutrient prosperous food items, but it really is never likely to style like a bag of Doritos, due to the fact it really is much far better than a bag of Doritos.

Kevin: I guess the counter question would be do you like the flavor of 1500 calorie diabetic diet program that the medical professional will set you on?

Mike: Yeah, or even worse, how do you like the style of vomiting soon after you have chemotherapy? Occasionally I’m type of blunt about these problems.

Kevin: Yeah. Which is variety of blunt.

Mike: But it truly is accurate. Folks are like, nicely, I’m not ready to make these nutritional alterations to prevent cancer. At times they say, “I do not want to try to eat my greens. I never want to take these medicinal mushrooms. I do not want to try to eat spirulina.” But then they get diagnosed most cancers and they will go to eight to twelve months of hell and hair will drop out. They are going to undergo chemotherapy. They are going to be nauseous and they can’t consume something and they are shedding bodyweight, diarrhea and really feel awful and a lot of of them die, but why is that all right. People are prepared to do that, but they’re not inclined to take in their grains. Are you kidding me? I don’t recognize that, but like I mentioned, everybody’s at a distinct phase in their own personalized journey. At times individuals will wake up sooner than other individuals and sometimes people will not wake up at all. I am not judging anybody for that. We’re all in a diverse place and which is wonderful.

Kevin: Yeah. What about agave nectar? It’s common now, in supermarkets and you can even uncover it in some supermarkets.

Mike: Yeah. I like the simple fact that is actually low on the glycemic index, though that differs a great deal dependent on the producer. I’ve observed anyplace from 13 to 35. A lot of variation there and it is dependent on the place will come from.

Kevin: Okay. Now, do factors like honey differ like that, as well?

Mike: Yeah, they do. The darker honey is truly reduced on the glycemic index. So in fact, whether you happen to be dealing with agave nectar, or honey, or molasses the darker the greater.

Kevin: Okay.

Mike: The other factor to keep in mind is that if you drink clean juiced vegetables at the very same that that you might be consuming honey or any other sweetener you will stabilize the blood sugar result in a large, massive way.

Kevin: Okay.

Mike: So it really is sort of like you will be ready to lessen the sugar strike from any other foods by ingesting vegetable juice with it. You can also use culinary herbs, like cinnamon. Cinnamon lowers blood sugar extremely powerfully, better than diabetic issues medication, in truth. So you can use a great deal of things with each other with your sugar ingestion to stabilize that and not have this sort of a huge spike. Of system, the very best point I would say extended-time period for longevity is to take in a really reduced glycemic diet plan and that means far more vegetable juices. Not so significantly in conditions of sugar intake and surely not liquid sugars. I believe substantial fructose corn syrup is like liquid sugar crack.

Kevin: Yeah.

Mike: That things is so harmful and it is, I think, a big part of why our nation is so chubby and obese correct now.

Kevin: What is actually the variation among one thing like a large fructose corn syrup and a brown rice syrup?

Mike: Properly, the glycemic index is quite various on it and brown rice syrup is more of a total food items syrup, whereas the higher fructose syrup is genuinely just an isolated extract from corn.

I was in fact contacted by the Corn Refiners Association of America soon after 1 of my posts about high fructose corn syrup and they said – it reminded me of big tobacco swearing that nicotine is not addictive. They mentioned to me, “Mike, how can you do this? How can you say these factors? We believe that large fructose syrup is a wholesome ingredient manufactured by challenging-doing work Midwestern farmers who are growing corn.” It was like they created this issue seem like it was the healthiest foods you can perhaps take in.

But would not that be great if people farmers have been rather developing far more profitable hemp. For illustration, we can get hemp seeds, which are extremely wealthy in omega-three oil and we can be improving our health and enriching farmers growing hemp instead of developing more corn to produce higher fructose corn syrup.

Kevin: Confident.

Mike: So again, which is a scenario the place if buyer need sifts and we stop demanding one particular ingredient and we change to one thing more healthy, the farmers will decide to alter their crops.

Kevin: Is hemp being grown in the US now?

Mike: Not legally, no.

Kevin: It really is getting developed in Canada.

Mike: Yes. Exactly.

Kevin: What is it likely to just take to get it developed right here?

Mike: Well, I never know. It’s heading to take a political wonder, because the war on medicines has focused industrial hemp, which is not a smokable drug. It really is a wonderful supply of textiles. It can be developed with no pesticides. It can be utilized to make biofuel and it generates the use of these truly nutrient prosperous hemp seeds, but simply because of the political atmosphere in this nation they will not allow hemp to be developed here. So we are importing it all from Canada and US farmers are suffering.

Kevin: Yeah.

Mike: It really is 1 of these just absolutely crazy political conclusions that is still in influence. It really is like the situation exactly where we’re pasteurizing all our almonds now in this country.

Kevin: That is effective now?

Mike: That is going on appropriate now. I have spoken with homeowners of organizations that use uncooked almonds in their merchandise and they have to import them now from Spain.

Kevin: Actually?

Mike: Yeah. So we have decision makers in the US that are just destroying US farmers and then they ponder why they have to subsidize farmers, due to the fact they are all likely bankrupt.