As a struggling independent musician in a extremely competitive over-crowded market it should be left unsaid that you have to have to stand out from the crowd. There are quite a few approaches to do this. There is music publicity, radio promotion, comprehensive tour presence, and the almighty music marketing and advertising and music promotion. You want to get your message out there –period.
Receiving your music marketing message out there is one issue but having the appropriate message out there is another. Your expert image as an independent artist is of the utmost importance in order to rise above the sea of competitors. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Typically, musicians will use either a regular print music media kit, a digital press kit (DPK), or an online EPK (Electronic Press Kit). But just how expert and convincing are they?
A frequently asked question that I get all the time from my independent artists and musicians is which variety of press kit should we place together? Which type of music press kit performs best and is most impressive and powerful? The answer to that question depends on a few items.
What I imply by this is that I advise making and maintaining two varieties of press kits — either a print or digital music press kit, and an electronic press kit. The explanation for this is simple. Particular media outlets, labels, venues, music management corporations, and so on. favor a print press kit or digital press kit with your full blown CD so it can be listened also on high efficiency stereo equipment to get the full effect of your music and its production qualities. Other people prefer not to have their office congested with piles of press kits, and their preferred strategy is just reviewing your music on-line.
For the reasons just noted, we advise you do a print or digital press kit and have one particular on the net as effectively. There’s definitely nothing to building an online EPK so why not have it out there. There are a handful of pretty excellent EPK solutions out there and they expense just a handful of dollars per month. But I am placing an emphasis on the fact that an EPK (Electronic press kit on the web) is not enough. You nonetheless will have to have the classic print or digital press kit in your music promotion arsenal.
It is notable to mention that your Music press kit is almost certainly your most useful promotional tool and it requires to be taken pretty seriously. youtube.com/playlist?list=PLi5SaPI3nQYz7UlKxkmQDylcx9uKgxnV5 than your CD and reside functionality it is typically the initial impression of you as an artist that labels, venues, and other music media outlets will receive. There are many graphic art firms that specialize in the preparation of media promotion kits that you could want to contemplate if your price range permits. If not, for a few dollars, a little creativity, and time and effort, you can do it your self. Right here are the simple components of a print press kit and Electronic press kit, and the experienced indicates by which to go about it.
In your classic print music press kit version the elements to include things like are a professionally designed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a specialist 8- x 10- black and white glossy promotional photo, media function articles and press releases, album testimonials and quote sheet, your complete length – extended play, or professionally recorded demo CD, an industry CD-one sheet, a enterprise card and professionally labeled envelope. The supplies needed are heavy stock paper, portfolio cover, significant envelope, address labels, business enterprise cards, and your 8- x ten- glossy photo. Now here’s how to go about putting the print press kit collectively.
COVER AND LETTER OF INTRODUCTION:
Your expert music press kit should really have an impressive cover. This need to include a photo of the artist, artist’s name, and artist’s contact facts. Sort of like the cover of a book. You ought to also include things like a cover letter of introduction. This should really introduce you as the artist stating briefly a small about oneself. Do not get as well distinct in this letter you can leave that for the bio and other media which you will consist of.
Make certain you address the letter to a single distinct particular person – – becoming personal is significant. It gives the appearance of a non-cookie cutter appear and that you really feel this media outlet, label, venue, or music agent has significance. Make positive that either at the top or the bottom of this letter you have integrated your full get in touch with facts or your artist’s representative’s make contact with information and facts. The cover letter need to be inserted just inside the kit’s cover prior to any other information and facts. The get in touch with information and facts should really also be included at the bottom right on every single page in the music promo kit.
Artist or Band Biography:
The next web page or what would basically be the first informational page of the music media kit would be your artist biography page. Right here you need to include things like a brief history of the artist or band, a little about every member if it’s a complete band. This really should be no longer than one particular web page and ought to not be a long drawn out history of the band but just a short synopsis of what you have achieved and where you strategy to go. A lot more importantly, you should contain points like considerable shows or tours, contests won, radio play, or any achievements that you really feel are noteworthy and may well raise you above other people in terms of recognition and improvement. Retain it very simple, concise, and meaningful. If there are no writers among you or your buddies than we highly suggest possessing your band bio written for you by a skilled music copywriter. It really is so important and it must be expert.
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